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Continental National Bank Grow Entrepreneurship Training Program

In partnership with SBDC at FIU, a member of the Florida Small Business Development Center Network & FIU Pino Global Entrepreneurship Center 

Course Agenda 

Continental National Bank Little Havana Branch 
1801 SW 1st Street, Miami, FL 33135 


A) SIZING UP YOUR BUSINESS TODAY 
    I. What is your businesses’ standing in the marketplace? 
    II. What is your target market/market share? 
    III. Identifying industry benchmarks 
    IV. Financial Ratio analysis 
    V. Performance evaluation 

B) POSITIONING YOUR BUSINESS FOR FUTURE GROWTH 
    I. 9-Point Canvas 
    II. Mission & Vision 
    III. Purpose of the Strategy Statement 
    IV. Components of the Strategy Statement 
    V. The Strategy Statement Analysis Chart 
    VI. Identifying Competitive Advantage 

C) STRATEGIC PLAN & GROWTH STRATEGIES 
    I. Components of a Strategic Action Plan 
    II. Preparing the Plan 
    III. What information do you need to make good strategic decisions? 
    IV. What is your exit strategy?

D) STRATEGIC FINANCE 
    I. Building a budget that supports your vision 
    II. Checking your budget 
    III. Using financial statements to make good decisions 
    IV. How much cash do you need now and in the future? 
    V. Sources of funding

E) STRATEGIC MARKETING & BRANDING 
    I. Are you offering the right products & services for future growth? 
    II. How do you brand your company’s products/services? 
    III. How do you identify/reach your ideal customers? 
    IV. What sales & distribution strategies should you apply?

F) BRINGING IT ALL TOGETHER 
    I. Presentation tips II. Presentation practice runs

G) FINAL PRESENTATIONS 

START IMPLEMENTING YOUR STRATEGIC ACTION PLAN & GROW YOUR BUSINESS!



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