Continental National Bank Grow Entrepreneurship Training Program
In partnership with SBDC at FIU, a member of the Florida Small Business Development Center Network & FIU Pino Global Entrepreneurship Center
Continental National Bank Little Havana Branch
1801 SW 1st Street, Miami, FL 33135
A) SIZING UP YOUR BUSINESS TODAY
I. What is your businesses’ standing in the marketplace?
II. What is your target market/market share?
III. Identifying industry benchmarks
IV. Financial Ratio analysis
V. Performance evaluation
B) POSITIONING YOUR BUSINESS FOR FUTURE GROWTH
I. 9-Point Canvas
II. Mission & Vision
III. Purpose of the Strategy Statement
IV. Components of the Strategy Statement
V. The Strategy Statement Analysis Chart
VI. Identifying Competitive Advantage
C) STRATEGIC PLAN & GROWTH STRATEGIES
I. Components of a Strategic Action Plan
II. Preparing the Plan
III. What information do you need to make good strategic decisions?
IV. What is your exit strategy?
D) STRATEGIC FINANCE
I. Building a budget that supports your vision
II. Checking your budget
III. Using financial statements to make good decisions
IV. How much cash do you need now and in the future?
V. Sources of funding
E) STRATEGIC MARKETING & BRANDING
I. Are you offering the right products & services for future growth?
II. How do you brand your company’s products/services?
III. How do you identify/reach your ideal customers?
IV. What sales & distribution strategies should you apply?
F) BRINGING IT ALL TOGETHER
I. Presentation tips II. Presentation practice runs
G) FINAL PRESENTATIONS
START IMPLEMENTING YOUR STRATEGIC ACTION PLAN & GROW YOUR BUSINESS!